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What is SEO? SEO is an acronym for search engine optimization. It is the collective techniques and strategies used to promote volumes of traffic to your web site from search engines. This traffic comes organically, meaning naturally, as people search for keywords that relate to the subject they are looking for. Whether they use search engines like Google or Yahoo; you want your site to be optimized to help these search engines direct traffic to your site.

What are keywords? When your site is indexed by search engines, the text is read and the words that show up the most in the text of your site should be your keywords. If they aren’t, you need to write more of those keywords in to your pages. When people are searching by keyword, you want to be at the top of the list, and it is a long list. Making keywords for your site show up at the top of the list is the goal of SEO.

How do search engines work? Search engines send out spiders that index web sites and web pages all over the Internet. They collect the data and create a huge directory. Somewhere in there is your site. The idea behind SEO is to make the data easy for the spiders to collect. This can be accomplished in many ways including a robots.txt file or a sitemap. These are necessary SEO steps to take to insure the content you want indexed gets indexed.

Why should I be concerned with SEO? Search engine optimization will bring more traffic to your web site. Simple, if your site is monetized, you make more money. If you want readership or simply want to get your brand out there, you want traffic and lots of it. You also want to amass traffic that is based on your chosen keywords, so you also receive quality traffic based on the content of your site.

How do I learn more? Naturally as SEO relates to the Internet, the best place to learn about it is on the Internet. Many sites have general recommendations for SEO and there are also many niche sites for more advanced SEO. Consultants are also for hire to insure your web site is SEO optimized. Start with the basics and build on a solid foundation. Soon you will be helping the search engines drive volumes of quality traffic to your web site.