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SEO is a huge part of managing a successful web presence. People find web sites by using search engines to find keywords that relate to the content of your site. The better you understand which keywords people will use to find your site, the more you can tailor your site to the search engines. This can take a bit of research and here are some ideas to get you started.

The most common sense approach is to think; what keywords would a person type in to find my site? If your site is about search engine optimization, keywords such as SEO, search engine optimization or web site optimization make sense. People will type in what they are looking for. Those should be your keywords.

On the Internet, keywords are used to help search engines index a web page. They read the keywords from meta tags in the sites HTML code. Keywords are also read from the content of the web page like the one you are reading now. Keywords should be specific to what you are writing about. A good keyword for this article would be Keyword Research, but a better one would be more specific, How to Research Keywords.

There are also various free tools on the Internet to assist in determining the best keywords for your site. The one that comes to mind is the Google Adwords Keyword Tool. The URL is https://adwords.google.com/select/KeywordToolExternal . Here you can generate keyword ideas in two ways.

• Descriptive words or phrases
• Website content ex. http://www.yoursite.com

First, I use the descriptive words or phrases. The top five keywords for the phrase Keyword Research are researching keywords, keyword research, keyword research, keyword research tool and keyword research tools.

Next, I use the website content. I enter an SEO site as an example. The top five keywords are search engine rank optimization, improve search engine rankings, search engine rankings, high search engine rankings and search engine rank

So, to research the best keywords for your web site, start by understanding how keywords are used by search engines. Then identify whether the content of your pages contains keywords that best describe your site. Finally, continue to create content on your pages that containing your target keywords.